Are you thinking of starting an activity for getting ready for spring? No matter if it is going to be football, jogging, tennis or anything else you will need a new pair of footwear. Your old ones are probably worn off and are you sure they supported your feet correctly?
You need the right shoes if you don’t want to get your feet injured (just think about the cost of rehabbing).
This picture was taken from: guardian.co.uk
Even if you are a very talented sportsman/sportswoman, without a good aportswear and equipment you won’t be able to show your best. Appropriate sportswear can improve performance.
Sports competitions are battles for better results but they are also opportunities for designers and producers to show the newest technologies. The sportswear brands make constant researches, they employ designers and scientists in order to improve their products.
Bebe Sport is going to launch a new line of footwear in spring 2008. The new collection is addressed to sophisticated, body-conscious women between 21 and 35 years-old. If you want to look sporty and sensual at the same time, the new Bebe Sport footwear is then for you…
Bebe Sport footwear will be available at BEBE SPORT stores, better department stores, multi-branded footwear specialty chains and upscale footwear specialty boutiques and will include sport-influenced sneakers, sandals and casuals.
Companies like Nike, Adidas and others are launching new soccer shoes and other accessories for the European Championship 2008. As the producers say, their products are on the market all the year round but they want is all eyes on football at certain times.
Adidas has a new “Predator” shoe, a Euro Ball to come out and two new shoes in early 2008.
“This is really an exciting time of year for the sport at Adidas,” said Chris McGuire, the head of soccer brand marketing at Adidas.
The new Fall/Winter 2007 collection for women has just been introduced. It combines fashionable styles and best functionality across different sport categories.
The adidas are recognizable by a matt gold sign-off and you’ll find four key sport categories: Yoga, Gym, Running and Tennis. The line took its inspiration from Street Dance and Hip Hop and it features original dance shoes, like the Tamai, that comes with square heels and toes for better dance performance. There are also some details that characterize all footwear styles, ie a special satin ribbon at the heel. The fabrics are mainly made by cotton and velour for freedom of movement.
Would you wear flip-flops for running? Probably not. But running shoes to play basketball? “Why not?” - you ask. “They are so comforatble!”
But it’s not enough!
“Someone playing basketball wearing running shoes with no lateral support, or returning from jumping motion with no stability could end up with a serious inversion ankle sprain,” - says Dr. James Losito, professor of podiatric biomechanics.
That is, the ankle rolls outward, ligaments stretch and tear and tendons can be damaged.
A very interesting information not only for “Star Wars” fans.
To celebrate the 30-th anniversary of the film franchise, Adidas is planning to launch all-black-with-a-bit-of-gold Darth Vader trainers.
Unfortunately, there isn’t any info about pricing or availability. It’s not clear either, whether more War Star charecters will be cover. But we’ll keep eyes open for any news.
A new range of summer collection - French 77 - has just been launched by a leading Sports Lifestyle company, Puma Sports.
The new collection recaptures the style of 1977 - vintage with a strong retro flavor. Its aim is to reintroduce the 1970’s tennis player, Guilemo Vilas. He was the one to surprise the world by winning both the US and the French titles. He won 17 of 33 tournaments and is remembered as the one who lost just 14 matches amongst 145 played.